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- Author(s): Warnica, Richard
- Source:
Canadian Business. 4/15/2013, Vol. 86 Issue 6, p50-53. 4p.
- Additional Information
- Subject Terms:
- Abstract:
The article focuses on Lululemon, a Canadian company founded by Chip Wilson that produces women's yoga clothing and men's apparel. The article notes fitness trainer Andrij Kotowych is an unpaid spokesman and wears Lululemon clothes as part of the company's ambassador program marketing strategy. It also notes Christine Day is Lululemon's chief executive officer and Felix Del Toro is vice president and general manager of menswear. The company's profit for fiscal year 2012 is noted.
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