Money in the Classroom.

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Source:
Forbes. 4/15/1969, Vol. 103 Issue 8, p70-73. 2p.
Subject Terms:
VOCATIONAL school students; BUSINESS & education; CORPORATIONS; MARKETING

Additional Information
- Abstract:
  The article looks at the establishment of educating programs for vocational students by U.S. corporations as of April 15, 1969. Details related to marketing strategies pursued by the corporations' involvement in educational programs are provided as well. Technical institute ITT Educational Services (ITT), publishing company Crowell Collier and Macmillan Inc. and electronic consumer products manufacturer Bell and Howell Co. are also reviewed as participants in the programs mentioned.