Foreign Television Programmes on New Zealand Television: Windows on the World or Wicked Imperialism?

N

27

Audience Analysis; Broadcast Industry; Content Analysis; Cultural Influences; Foreign Countries; Mass Media Effects; Nationalism; Programing (Broadcast); Scheduling; Television Research; User Satisfaction (Information)

Australia; New Zealand; United States

Focusing on the experience of New Zealand, this paper is a response to a 1978 essay which suggested that a study be done to compare the programming patterns of television in the developed countries of Australia and New Zealand. Significant differences between the two nations are presented, including conspicuous discrepancies in television programming, despite similar shared social and cultural characteristics. A need for cooperative research efforts by Australian and New Zealand media scholars is noted, and some limited New Zealand research is summarized, including content analyses and program ratings. Numerous areas for fruitful research are suggested, many of which center on audience reactions and attitudes about viewing Australian, American, and United Kingdom imports, as well as on other aspects of television programming and scheduling. The production of television genres other than the more costly, less effective indigenous drama programs is advocated as the best means of inculcating a sense of national identity. The need for research to investigate the influence of "cultural imperialism" on Australian and New Zealand television audiences is stressed. An analysis of the national origins of television programs shown in New Zealand is appended. (40 end notes) (CGD)

1988

ED293528