Abstract: The Indian quick commerce sector, projected to reach $10-12 billion by 2026, faces challenges including high cash burn and intense competition. This Master's thesis investigates strategies for sustainable profitability, focusing on Swiggy Instamart. The research uses a mixed-methods approach, combining extensive secondary research with a customer survey of 85 respondents. Key findings indicate that Swiggy Instamart's market leadership is driven by its vast dark store network and extensive product availability, enabling economies of scale. Its integrated Swiggy One loyalty program and strong brand reputation foster high customer retention. Sophisticated technology, including AI-driven logistics and personalized recommendations, enhances operational efficiency and customer experience. However, a strategic tension exists between broad scale and ultra-fast delivery speeds offered by competitors, alongside identified areas for improvement in order accuracy and technical system stability. The study concludes that Swiggy Instamart's path to profitability requires technologically optimizing its large-scale network to meet customer demands for speed and accuracy, while continuously leveraging its ecosystem advantage. Keywords: Quick Commerce, Swiggy Instamart, Profitability, Operational Efficiency, Customer-Centric Strategies, Technology Integration, India, Dark Stores, Loyalty Programs [1]
Processing Request
No Comments.