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The Effects of Convenience and Risk on E-Loyalty through the Mediating Role of E-Service Quality: A Comparison for China and Turkey

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Author(s): Yanrong Fan; Canan Eryigit
Source:
Journal of International Consumer Marketing. 33:613-626
Subject Terms:
Marketing; Service quality; media_common.quotation_subject; 05 social sciences; technology, industry, and agriculture; food and beverages; Context (language use); Management Information Systems; E loyalty; Risk perception; 0502 economics and business; Loyalty; 050211 marketing; Quality (business); Psychology; China; health care economics and organizations; 050203 business & management; media_common
Online Access:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec3ac047a2f8bb734cb38f6121297323
https://doi.org/10.1080/08961530.2021.1879704

Additional Information
- Publication Information:
  Informa UK Limited, 2021.
- Publication Date:
  2021
- Abstract:
  This study aims to examine the direct and indirect effects of perceived shopping convenience, e-service quality, and perceived risk on loyalty in an online shopping context. The study compares Turk...
- ISSN:
  1528-7068
  0896-1530
- Accession Number:
  edsair.doi...........ec3ac047a2f8bb734cb38f6121297323

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