Evaluating the Mental-Health Positive Impacts of Agritourism; A Case Study from South Korea

The stressful lifestyle of urban dwellers has increased the demand for green-based leisure activities; considering such growing demand, this paper investigated the potential mental health benefits of agritourism activities. The assessments were based on a questionnaire survey of two groups: visitors of agritourism sites around Seoul and a control group staying home (n = 200). In addition to measuring the participants’ well-being level and stress level, they were also asked to self-estimate their immediate mood after their activities of the day. The analysis was conducted with R version 4.1.0 to explore the potential relationships and interactions between the activity of the day, perceived psychological factors, and the immediate emotional outcomes. Findings reveal that visitors to the agritourism sites perceived considerable improvement in their immediate mood compared to the control group who stayed home. Results indicate a significant interaction between self-reported wellbeing and agritourism activities and a combined effect on improved mood. Therefore, agritourism can potentially be a resource for a positive mood boost and improved mental health. The suggested practical implications can be applied as strategies to evoke the feeling of more connection to the agritourism activities and raise awareness of potential mental health outcomes.