How can studies of information consumers be used to improve the educational communication system?

What do more than, two decades of studies of education information consumers tell us that might be helpful for developing an information system that would be more responsive to consumer needs and more compatible with their information search and use behavior? The essence of the answer is that information and communication behavior, in the aggregate, is extremely complex and multiply determined. However, research suggests that the information market can be segmented into submarkets, that there are several modal “information styles” for each submarket, and that perhaps the most promising strategies for improving systemwide effectiveness would, be to focus more attention on improving the performance of information brokers and intermediaries, and the performance of the print-prone gate keepers in the various types of organizations that use educational information.