Abstract: The recent technological, economic and innovative developments have reshaped the long-established business models. Organizational change is now an important component of tactical plans for most businesses, leading to both new threats and potential prospects. The surge in the adoption of technologies marks a decisive shift towards digital transformation. This compels organizations to recalibrate their processes, objectives, and overarching missions to remain competitive. However, digital change often brings with it feelings of uncertainty, stress and concerns about job security. The study seeks to bridge the knowledge gap concerning the relationship between an employee's intrinsic motivation and affective commitment during such transformations. A theoretical model outlines predictors of employee intrinsic motivation, including perceived job characteristics and employee self-esteem. The paper reveals that job characteristics during digital transformation, along with employee self-esteem, positively influence intrinsic motivation, which in turn affects affective commitment.
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