Abstract: The beef cattle rearing business is one of the businesses that can be used as a source of livelihood for people in rural areas. The benefits of cattle for human life can be classified into economic, nutritional fulfillment and socio-cultural aspects. This study aims to determine the influence of socioeconomic factors on beef cattle management in Kampili Village, Pallangga District, Gowa Regency. This research was conducted in Kampili Village, Pallangga District, Gowa Regency from September to October 2020. This type of research is descriptive quantitative, which is a type of research that explains the influence of socioeconomic factors on the management of beef cattle. Simple random sampling of 42 breeders. The results of multiple linear regression analysis shows that the family environment and community environment affect the management of beef cattle in Kampili Village, Pallangga District, Gowa Regency. Meanwhile, social status has no effect on the management of beef cattle in Kampili Village, Pallangga District, Gowa Regency. Based on this, people in general run beef cattle businesses because of family environmental factors and the community environment not to get higher appreciation from people who do not run this business. ; Usaha pemeliharaan ternak sapi potong merupakan salah satu usaha yang dapat dijadikan sebagai sumber mata pencaharian bagi masyarakat di pedesaan. Adapun manfaat ternak sapi untuk kehidupan manusia dapat digolongkan ke dalam segi ekonomis, pemenuhan gizi dan sosial budaya. Penelitian ini bertujuan untuk mengetahui pengaruh faktor sosial ekonomi terhadap pengelolaan ternak sapi potong di Desa Kampili Kecamatan Pallangga Kabupaten Gowa. Penelitian ini dilaksanakan di Desa Kampili Kecamatan Pallangga Kabupaten Gowa pada bulan September hingga Oktober 2020. Jenis penelitian adalah deskriptif kuantitatif, yaitu jenis penelitian yang menjelaskan pengaruh faktor sosial ekonomi terhadap pengelolaan ternak sapi potong. Pengambilan sampel secara acak sederhana (simple random sampling) sebanyak 42 ...
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