MENELISIK LANGKAH STATEGIS PKS TULANG BAWANG PADA PEMILU TAHUN 2019

Political parties are like outlets that offer various kinds of public needs and stand with other outlets that also offer the same products. So which outlet is the smartest in putting up marketing tactics and strategies to attract potential buyers, then it is he who will get a lot of customers and make a profit from his business. Likewise, the fate of political parties in the contestation of democracy in Indonesia, all political parties compete to win the hearts of voters. Not to forget, PKS Tulang Bawang which is part of the big house of this Islamic-based political party also participates in playing its political role and strategy in society. This study tries to examine in depth the PKS strategy in the 2019 legislative elections in Tulang Bawang Regency. This type of research is qualitative analytic with structured interview methods and documentation. The results of the study found that PKS played two main strategies in the election, namely air strikes in the form of a social media approach by uploading content that could attract the sympathy of millennials specifically. And the second is ground attacks such as social work, preaching, political advocacy, and sometimes even the PKS aleg has to fight the mainstream just to save the political ideals of this da'wah party.Keywords: Strategic, PKS, Election, Tulang BawangAbstrakPartai politik itu ibarat gerai yang menawarkan berbagai macam produk kebutuhan masyarakat berdampingan dengan gerai-gerai lainnya yang juga menawarkan produk yang sama. Maka gerai mana yang paling pandai dalam memasang taktik dan strategi pemasaran guna menarik minat calon pembeli maka dialah yang akan mendapat banyak pelanggan dan meraih keuntungan dari bisnisnya. Begitupun nasib parpol dalam kontestasi demokrasi di Indonesia, semua parpol bersaing untuk merebut hati voters. Tak ketinggalan PKS Tulang Bawang yang merupakan bagian dari rumah besar partai politik berasas Islam ini juga ikut serta dalam memainkan peran dan strategi politiknya di masyarakat. Kajian ini mencoba mentelaah ...