Plan de negocios para la producción y comercialización de aceite de coco virgen comestible en la ciudad de Quito

Nowadays people prefer to consume natural products that do not affect the health, common vegetable oils are part of those foods that people prefer to prevent but which are indispensable for alimentation. For this reason it has been identified a new business opportunity to develop a coconut oil in Quito city. The virgin coconut oil has characteristics and properties that allow it to differentiate from the competition, it containing medium-chain fatty acids that helps the metabolism and it facilitates the digestion becoming a source of energy. Furthermore the unique properties of coconut oil make an antiviral and antibacterial food avoiding serious diseases and strengthen the immune system. Coco Vida oil is targeted to the middle, upper middle and high class of Quito which tend to consume natural foods and are willing to try new products. For this campaign will be launched through various media allowing people to access information of the products benefit. The production will take place in a plant with appropriate technology and trained to meet all quality standards required for a foodstuff staff. The production process will have a strict control that allows produce a final product of excellence for human consumption. Finally the business plan was determined to be a viable project, financial indicators as VAN show positive values, and the TIR for the project is higher than the discount rate. Moreover the investment will recover in two years that is positive for the company because it begin receiving income from the third year. ; En la actualidad las personas prefieren consumir productos saludables que no afecten su organismo, los aceites vegetales comunes forman parte de esos alimentos que las personas prefieren evitar pero que son indispensables para su alimentación. Por este motivo se ha identificado una nueva oportunidad de negocio de elaborar un aceite a base de coco extraído naturalmente y comercializarlo en la ciudad de Quito. El aceite de coco virgen tiene características y propiedades que le permiten ...