Abstract: An article template and instructions on the editorial process and the text, images, figures and/or tables and bibliography format are provided. This article contributes to the knowledge of female unionism in Retail in the Araucanía region, with emphasis on the tensions experienced by the leaders regarding their leadership. It is about analyzing, specifically, the complexities between empowerment, self- demanding and gender discipline in which they develop their experience as the first women union leaders in Retail in the study region. To this end, women leaders belonging to the National Federation of Retail Unions (FESIR) of Araucanía were interviewed. The results show that being union leaders and women would change the subjectivity of the workers themselves and gender dynamics in the context of collective action, based on the empowerment they experience, and thus position their ideas in a traditionally masculinized union world. Among the results, it stands out that the leaders are exposed to a naturalized self-demand, in many cases self- indulgent; and they exercise an overflowing motherhood, based on a positive self-concept that “they can do anything”. Finally, paid work does not operate as a space that pauses the “responsibility” of care tasks, but rather overlaps to the point of converging through its conciliation in the workday itself. ; Este artículo contribuye al conocimiento del sindicalismo femenino en el sector retail de la región de la Araucanía, ahondando en las tensiones experimentadas por las dirigentes respecto a su liderazgo. Se analiza, específicamente, las complejidades existentes entre el empoderamiento, la autoexigencia y el disciplinamiento de género en el que desarrollan su experiencia como las primeras mujeres dirigentes sindicales en el retail en la región de estudio. Para ello, se entrevistaron a mujeres dirigentes pertenecientes a la Federación Nacional Sindicatos Retail (FESIR). Los resultados muestran que ser líderes sindicales y mujeres cambiaría la subjetividad de las propias ...
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