Plan de negocios para la creación de una empresa productora y comercializadora de un shampoo orgánico a base de aceite de coco y quinua en el norte de Quito

The Ecuadorian government seeks to increase national quality production to generate sources of employment and growth of national GDP by all financial sectors, thus seeking to develop products that are good enough and competitive enough for Ecuadorian consumers have the initiative to acquire the national product before the imported one. Within the personal care and hygiene industry it was possible to analyze that most Ecuadorians have at least 5 hygiene products to which they allocate part of their salary income. Similarly, organic production has grown in recent years, for this reason born the idea of producing and marketing an organic shampoo based on coconut oil and certified organic quinoa, which provides several natural benefits for the scalp of men and women prioritizing health, and hair nutrition, same nutrition that hair products processed with chemical inputs do not generate in it. In addition, qualitative and quantitative research is carried out with respect to the client's analysis to determine the tastes and preferences of the client about a new capillary product. Likewise, a marketing plan is developed in which the general marketing strategy will be the differentiation as it is a product that has certified organic raw material, and the factors of the marketing mix are analyzed, projecting in detail the price, place, promotion and product. The initial investment will be of $ 59,151.26, this amount will be financed 55% of own capital and 45% with 60 months term debt. Finally, the feasibility of the project projected at 5 years with an NPV of $ 45,768.84 and an IRR of 27.24% is analyzed. ; El gobierno ecuatoriano busca incrementar la producción nacional de calidad con el fin de generar fuentes de empleo y crecimiento del PIB nacional por parte de todos los sectores financieros, de esta forma se busca desarrollar productos que sean lo suficientemente buenos y competitivos para que los consumidores ecuatorianos tengan la iniciativa de adquirir el producto nacional antes que el importado. Dentro de la ...