Changing food culture for food wellbeing.

This study investigates what people, in an urban and a rural setting in England, value about their local and home-grown food culture and how this shapes food choices which contribute to a broad definition of Food Wellbeing. Qualitative, ethnographic methods were used to uncover aspects of food relationships which are positive for the environment, communities and personal health. The connections provided by direct contact with local fresh food are explored. Communities such as those featured in this research, with high levels of food expertise, can contribute towards improving food cultures to attain better health outcomes for the planet, for people and for the individual.