Plan de negocios para la creación de un hostal en la ciudad de Quito

The idea to create a business plan to ride a Hostel in Quito city surged in a trip to Middle East where exists thematic hostels focus on young tourism with low cost but excellent quality. For that reason, it is an opportunity to implement a Gallery Hostel on republican style house that was owned by the poet Juan León Mera in 1984. Also, it is located in one of the biggest and important Historical Center on Latin America where there are republican buildings, monasteries, convents, churches and museums with the representation of its history Furthermore, the market survey showed that 46% tourists choose hostels by accommodation whose have a range between 21 to 30 years old, they are looking to learn about the local culture and make use of digital media to make a reservation. They choose hostel based on its location, design, safety and cleanliness. Therefore, the company will implement differentiation strategies of more for more to be possesionated in the hotel market. In addition, it will be indorsed through Digital Marketing to get potential customers by promotion in digital media such as social networks, advertising and digital coupons, blogs, travel journals, booking sites, search engine optimization and Gallery Hostel website. The enterprise will work with booking intermediaries and travel agencies to acquire more clients The employers will be selected according to their skills and knowledge to satisfy the guest at any time, by hospitality and joyful treatment. It will be evaluated all the time to maintain high quality standards The initial investment is USD 89.135; a loan will cover 50% of the investment and 50% will be financed by invest. The project cash flow shows positives NPV of USD 250.826 and IRR of 62%, which demonstrates that the project is financially viable. ; El plan de negocio para la creación de un Hostal en la ciudad de Quito, surge a raíz de un viaje a Medio Oriente en donde se evidenció hostales temáticos direccionados al turismo joven a un precio asequible pero con un gran valor en cuanto a ...