Abstract: The university market town of Loughborough is the main town of the district of Charnwood in North Leicestershire and is located in the centre of an urban triangle marked by the cities of Derby, Leicester, and Nottingham. As part of the Connected Loughborough project which aims to support sustainable travel in the town, an online survey was distributed to students, staff members, and partner organisations of Loughborough University at its Midlands campus, amounting to circa 24,000 recipients, and asked about their travel behaviours with respect to the university and the town, barriers they face to engage in sustainable travel, and what their opinions are about potential travel schemes. © the authors
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