Reacting to change with product management tools: A case study

This thesis studies the case company´s product management and its processes. Product management is one of the central functions in the company and it serves almost every branch both internally and externally. Significant changes have taken place in the company's operating environment, both in customer behavior and geopolitically. These drastic changes in the operating environment are the reason why the case company founded needs to study its own product management functions. Case company sees the need to develop product management functions to adapt more efficiently and quickly to changes in the operating environment, both small and large, unexpected changes. Creating an efficient process within the company is one of the key tasks of product management. Additionally, creating and implementing product strategies that align with the company’s overall strategy and are profitable within the company’s operating environment. The research consists of a theoretical background, qualitative interviews and created proposals on how product management can be developed. The theoretical background consists of product management, risk management and the role of the product manager. In the qualitative interviews, we learn about the current state of product management, the challenges of product management and the development targets of product management. The interview answers are analyzed with a thematic analysis, through which meaningful themes from the interview answers are outlined. Artificial intelligence has been used in the thematic analysis, which proved to be positive both in terms of time and results. In the research, a proposal is created around the current situation of product management. The proposal is based on the themes that emerged from the interview answers, development proposals, and the researcher's own perspective. The thesis studies the current state of the case company's product management. The research aims to create procedures for product management to implement more efficient product management in a ...