FACTORS INFLUENCING THE INTEREST OF HIGH SCHOOL STUDENT AT PATTANA WITTAYA SCHOOL TO CONTINUE THEIR STUDIES IN ACCOUNTING

This study aims to determine the effect of technical skill self-efficacy, soft skill self-efficacy, social factors, and career expectations on interest in continuing studies in accounting. Data collection in this study using a questionnaire totaled 134 respondents who were final year students of Pattana Wittaya School, Yala, Thailand. In this study using random sampling method in sampling. This research in managing data uses SPSS. The data analysis technique uses validity test, reliability test, classical assumption test, normality test, multicollinearity test, heteroscedasticity test, auto correlation test, multiple linear regression test, individual parameter significance test (t test), model feasibility test (f test), and r-square coefficient of determination analysis). Based on the results of the analysis, the following conclusions can be drawn: Technical skill self efficacy has a positive effect on interest in continuing studies in accounting, the results of this study are supported by (Djatej et al., 2015) and (Pratista, 2019). Soft skill self efficacy has a positive effect on interest in continuing studies in accounting, the results of this study are supported by (Pratista, 2019). Social factors have a positive effect on interest in continuing studies in accounting, the results of this study are supported by Djatej et al. 2015, (Hayurika & Arief, 2015), and (Rokhimah, 2014). Expectations for careers have a positive effect on interest in continuing studies in accounting, the results of this study are supported by (Mardiani & Lhutfi, 2021), (Pratama, 2017), and (Tang & Seng, 2015).