Sustainable promotion of reading in Brazil: analysis of reading programs granted with ‘Retratos da Leitura’ prize ; Promoção sustentável da leitura no Brasil: análise dos projetos contemplados com o prêmio ‘Retratos da Leitura’

The study approaches sustainability as a trendy topic that intersects several issues, whether environmental, social, cultural, political or economic. Given that reading is a social practice, the promotion of reading is directly permeated by sustainability. Therefore, training readers is primarily a social concern, even if there are repercussions in the cultural, political, economic, and environmental spheres. The aim of this research is to understand the possible relationships between reading programs in Brazil and the multidimensionality of sustainability to contribute to the sustainable promotion of reading. It was understood what the multidimensionality of sustainability and the sustainable promotion of reading consist of. Methodologically, the study used the Content Analysis research method. The research focused on 34 Brazilian reading programs retrieved from the database named Plataforma Pró-Leitura. The analysed programs were related to cultural, economic, political, and social sustainability, but not to the environmental one. Hypotheses regarding the relationships were established. The study concludes that it is essential to verify the effective implementation of actions that can make environmental, cultural, economic, political, and social sustainability included in the different reading promotion projects so that this practice can be effectively understood as sustainable. ; O estudo aborda a sustentabilidade como um tema de pesquisa em voga e que atravessa as diversas questões, quer sejam elas ambientais, sociais, culturais, políticas ou econômicas. Nesse sentido, a promoção da leitura é uma ação diretamente permeada pela sustentabilidade, dado que ela é uma prática social. Logo, formar leitores é uma preocupação primeiramente social, mesmo que haja desdobramentos próprios dessa ação nos âmbitos cultural, político, econômico e ambiental. A pesquisa tem como objetivo compreender as possíveis relações entre projetos de leitura no Brasil e a multidimensionalidade da sustentabilidade para contribuir na ...