Abstract: Between Kim Ma, Dao Tan and Linh Lang streets, in the central district of Ba Dinh in Hanoi, lies what has been called a ‘Japanese quarter’ (nihonjin gai). The aim of this paper is to shed light, based on qualitative analysis, on the dynamics that led to the formation of a ‘Japanese’ neighbour-hood and the response of the local community as a result of the government of Japan’s cultural policies and thriving economic and diplomatic relations.
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