Sustainability Practices and Investors Behaviour: Evidence from Quoted Deposit Money Banks in Nigeria

This study examines the impact of sustainability practices specifically agricultural financing, housing finance, and long-term investments on investor behavior in deposit money banks in Nigeria. Using panel data from 13 listed deposit money banks on the Nigerian Exchange Group (2012–2023), the study employs panel data regression techniques, with the Fixed Effects model identified as the most appropriate following the Hausman test. The findings reveal that housing finance has a positive and significant impact on market capitalization, while agricultural financing and long-term investments show weaker effects. The study recommends prioritizing housing finance to attract investors and enhancing agricultural and long-term investment practices to improve investor interest and market performance.