Estimation of consumer demand on the air transport market ; Estimation de la demande des consommateurs sur le marché du transport aérien

Nowadays one of peculiarities of the liberalized airline market is a huge divergence of ticket prices for the same flights. Mostly it reflects the companies' being unable to easily change the volumes of production or/and store them. The development and use of the yield management models (seat allocation models) have centered on airlines offering a variety of different types of fares for travel on the same flight. The goal of this dissertation is to construct a number of economic models to explain the price dispersion on the airline market from the different points of view. In Part 3, I create a direct price mode! which explains how different product and consumer characteristics influence the price level. It is shown how different attributes like the moment of ticket reservation, ticket class, weekday of the departure and number of coupons define the price and how it corresponds to the consumer characteristics (gender, income, age, etc.). Part 4 is devoted to the differences of the price level from the competition point of view. In a strategic game where firms compete against each other the set of rationalizable strategies for each player entails ail the best responses to the others' decisions. This chapter proposes an empirical test of the existence of the unique Nash equilibrium in a Cournot oligopoly. In Part 5 I treat an airline passenger market as a market with the product differentiation and apply a multinomial logit model to calculate price elasticities. The logit model (with a special focus on the consumers heterogeneity) estimates how the different product characteristics influence the market shares. ; Une des particularités du marché des compagnies aériennes est la grande divergence des prix des billets pour les mêmes vol. Cela reflète principalement l'incapacité des entreprises à modifier facilement les volumes de production et/ou à les stocker. Le développement et l'utilisation des modèles de "yield management" (modèles d'attribution des sièges) ont été centrés sur les compagnies aériennes proposant ...