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Buying future endorsements from prospective influencers on user-generated content platforms

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  • Additional Information
    • Publication Information:
      Sage Publishing
    • Publication Date:
      2024
    • Collection:
      Mannheim University: MADOC
    • File Description:
      application/pdf
    • Relation:
      https://madoc.bib.uni-mannheim.de/67034/1/lanz-et-al-2024-buying-future-endorsements-from-prospective-influencers-on-user-generated-content-platforms.pdf; Lanz, Andreas; Goldenberg, Jacob; Shapira, Daniel; Stahl, Florian orcid:0000-0002-2846-3424 (2024) Buying future endorsements from prospective influencers on user-generated content platforms. Open Access Journal of Marketing Research : JMR Thousand Oaks, CA 61 5 839-857 [Zeitschriftenartikel] [img]
    • Accession Number:
      10.1177/00222437231207323
    • Online Access:
      https://madoc.bib.uni-mannheim.de/67034/
      https://journals.sagepub.com/doi/10.1177/00222437231207323
      https://doi.org/10.1177/00222437231207323
    • Rights:
      https://creativecommons.org/licenses/by-nc/4.0/
    • Accession Number:
      edsbas.E3B8EEC7