Infodemic and (dis)information in the COVID-19 pandemic: Social technology in primary health care ; Infodemia y (des)información en la pandemia de COVID-19: tecnosocialidad en la atención primaria de salud ; Infodemia e (des)informação na pandemia da covid-19: tecnossocialidade na atenção primária à saúde

Objective: To understand the strengths and limits of technosociality and the role of good communication strategies aimed at preventing the spread of fake news in the daily life of primary care professionals during the COVID-19 pandemic. Materials and method: Integrated and qualitative multiple case study based on the integral sociology of daily life, with the participation of 47 health professionals from one municipality in Santa Catarina and two municipalities in Minas Gerais, Brazil. Data collection was carried out between April and October 2021 through individual interviews and field notes. Results: The continuity of health care in the midst of a pandemic, the strengthening of communication between professionals and users, and the reception of test results by users through WhatsApp are identified as key elements. However, there are still limits to be overcome, such as the infodemic and misinformation due to the spread of fake news on social networks or barriers to internet accessibility, especially in the lower social classes. Conclusions: The increased use of technosociality during the pandemic favored certain advances in health care. However, this situation also caused an infodemic and the growth of fake news circulation. Currently, part of the population is still facing difficulties in internet access and usage, especially those from lower social classes. Therefore, health professionals could play an important educational role by sharing accurate information through virtual tools. ; Objetivo: comprender las fortalezas y los límites de la tecnosocialidad y las estrategias para una buena comunicación y prevención de la circulación de noticias falsas en el cotidiano de los profesionales de atención primaria durante la pandemia de COVID-19. Materiales y método: estudio de caso múltiple integrado-cualitativo, basado en la sociología integral de la vida cotidiana, con la inclusión de 47 profesionales de la salud de un municipio de Santa Catarina y dos municipios de Minas Gerais, Brasil. La recolección de datos ...