Abstract: Introduction. In the context of acute demographic problems, manifested in a decrease in the birth rate, an increase in the number of divorces, widespread destructive trends in marriage, family relations and reproductive behavior, the importance of scientific substantiation of new pedagogical means of forming family attitudes among university students based on traditional Russian values is increasing. Goal. The study aims to identify the pedagogical characteristics of the educational program for students to develop a value-based attitude towards the family in the holistic educational space of the university. Materials and methods. Methods of theoretical analysis of scientific literature, systematization and generalization of empirical data, and the method of modeling educational programs were used to solve research problems. Results and discussion. The analysis of scientific and pedagogical research on the role of the university educational system in the formation of students' value attitude to family and marriage relations, taking into account the dynamic socio-cultural changes in modern Russian society. The systematization of the existing risks of a formal attitude to the activity of forming students’ family value orientations has been carried out. The structure of the educational program is proposed. It includes scientific-methodological, value-semantic, orientation-content, activity-behavioral, analytical-reflective blocks, the objective characteristics of each block and potential forms and methods of work are presented. The substantiation of the pedagogical characteristics of the educational program for the formation of students’ value attitude towards the family in the integral educational space of the university is given. These are conceptual validity, integrity and unity of educational, educational, social and project activities, variability, openness and dialog character. Conclusion. Based on the results of the study, the increasing social mission of higher education in the formation of positive attitudes of students towards family and marriage relations based on traditional Russian values is specified. The possibility and necessity of using the human, intellectual and scientific potential of universities in the development and implementation of comprehensive educational programs of various duration for students to form their value attitude towards the family is stressed
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