VARIETY OF RHETORICS IN POLITICAL SPEECH PRESIDENT OF THE REPUBLIC OF INDONESIA SUSILO BAMBANG YUDHOYONO AND JOKO WIDODO IN EDUCATIONAL FIELD

The study aims to provide an understanding of the range of rhetoric in the political speech of the President of Indonesian Republic Susilo Bambang Yudhoyono and Joko Widodo, especially in the field of education. The research method used is the critical discourse analysis method of Norman Fairclough model. Data collection techniques used are documentation techniques, note-taking techniques, and interviews. Data analysis techniques are operated by connecting micro, meso, and macro elements in dimensions, such as: (a) text, (b) discourse practice, and (b) socio-cultural practices. The result of the research shows the rhetoric in the political speech of President Susilo Bambang Yudhoyono and Joko Widodo in the field of education which are compiled by the staf of presidential documents are as followed: 54,25% of the argumentation, 31,21% of the hortatory variety, 5,32% of the exposition, 4,25% of persuasion, 2,48% of informative variety, 1,06 % of narrative range, 0,71% of descriptive variation, 0,35% of dramatic variation, and 0,35% of procedural variation. The variety of rhetoric used aims to deliver educational programs that have been made, promises, and wishes or expectations to improve the quality of education in Indonesia, especially in the reform era.