Abstract: The paper examines the main lexical and phraseological expressive means used by the well-known Kabardian writer A.H. Naloev to create an artistic image in his historical novels. The relevance of the research topic is due to the need for in-depth study and comprehensive description of the linguistic personality, which attracts close attention in modern linguistics. The material of the analysis was the novels by A.H. Naloev "Horsemen of Dawn" and "House on the riverbank". The paper uses descriptive and comparative research methods, as well as methods of contextual-interpretative and linguistic-stylistic analysis. The results of the conducted research allow us to conclude that when forming logically completed, memorable artistic images in the analyzed works on a historical theme, the novelist, seeking expressiveness and imagery of the work, skillfully used a wide range of means of expression to realistically convey the events reproduced by him in the novels, the time described, thoughts, aspirations, views and life philosophy of the characters, first of all, the possibilities of synonyms, synonymic series, antonyms, obsolete words, dialectisms, author's neologisms, phraseological units, which are powerful means of expressing emotional and expressive meanings in a literary text.
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