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THE WHEEL OF RETAILING IS STILL SPINNING: PROMISES, COMPROMISES, AND PITFALLS OF QUICK-COMMERCE

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  • Additional Information
    • Publisher Information:
      N/A country:ITA place:N/A 2022
    • Abstract:
      In the fast-paced retailing environment, consumers’ needs still drive purchase decisions. Yet, the increasing diffusion of new technologies and new business models suggests that shopping is on the verge of a quantum jump into a realm where innovations, driven by newer digital-native players, are changing the game of retailing and setting its future developments. Ultrafast deliverers fully belong to this category: with the defiant promise of delivering goods in less than 30 minutes, they are shifting the paradigms of e-commerce into the newborn construct of Quick Commerce (Q-Commerce). Since everything comes at a price, this paper provides a definition of Q-Commerce and discuss the challenges faced by ultrafast deliverers in keeping the wheel of retailing move forward but not without a few compromises to the retailing-mix.
    • Subject Terms:
      quick-commerce, ultrafast delivery, retail business model, content analysis, customer experience, frictionless retailing; Settore SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE; info:eu-repo/semantics/conferenceObject
    • Availability:
      Open access content. Open access content
      info:eu-repo/semantics/openAccess
    • Note:
      English
    • Other Numbers:
      SYC oai:publicatt.unicatt.it:10807/224629
      1373010458
    • Contributing Source:
      UNIV CATTOLICA DEL SACRO CUORE
      From OAIster®, provided by the OCLC Cooperative.
    • Accession Number:
      edsoai.on1373010458
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