PRAVEDNOST KAO PREDUVJET RAZVOJA PRISTUPAČNOG TURIZMA – SHVAĆAMO LI SRŽ UKLJUČIVOSTI?

JUSTICE AS PREREQUISITE OF ACCESSIBLE TOURISM DEVELOPMENT – DO WE COMPREHEND THE CORE OF INCLUSION?

University of Zagreb Faculty of Economics and Business 2025

Pristupačnost u turizmu pretpostavlja da su korištenje i konzumacija turističkih usluga i iskustava lako mogući bez obzira na ograničenje s kojim osoba živi. Temelji se na uvjerenju da bi turističke destinacije trebale biti uključive kako bi se smanjile društvene razlike diljem svijeta. Na temelju takvog shvaćanja, ovaj članak analizira važnost i ulogu pravednosti u procesu razvoja pristupačnog turizma te način na koji se uključivost razumijeva u tom procesu. Primjenom koncepta univerzalnog dizajna u kombinaciji s razumnom prilagodbom infrastrukture, barijere koje često isključuju osobe s invaliditetom iz turizma više neće biti neizbježna prepreka. Studija istražuje stavove opće populacije u Hrvatskoj o razvoju pristupačnog turizma i usmjerena je na stjecanje razumijevanja njihovih stavova o ovoj temi. Rezultati istraživanja pokazuju pozitivna ukupna stajališta o takvom razvoju uz značajnu razinu svijesti da je turistička infrastruktura nedovoljno dostupna. Ovo predstavlja pozitivan stav u društvu koji bi mogao poslužiti kao platforma za nadogradnju svih ključnih dionika u cilju stvaranja pristupačnijeg, uključivijeg i pravednijeg okruženja.
Accessibility in tourism presupposes that the use and consumption of tourism services and experiences is easily possible regardless of the limitation a person lives with. It is based on the belief that tourism destinations should be inclusive in order to reduce social disparities worldwide. Based on such understanding, this article analyses the importance and role of justice in the process of accessible tourism development and the manner in which inclusion is understood in this process. By applying the concept of universal design in conjunction with reasonable adaptation of infrastructure, the barriers that often exclude people with disabilities from tourism will no longer be an unavoidable obstacle. The study investigates the opinion among the general population of Croatia on accessible tourism development and focuses on gaining an insight into their attitudes towards this subject. The research results show positive overall views regarding such development with a significant level of awareness that the tourism infrastructure is insufficiently accessible. This represents a positive attitude in the society that could serve as a platform for all key stakeholders to build on in order to create a more accessible, inclusive and equitable environment.

pristupačni turizam; uključivost; pravednost; razvoj turizma; Hrvatska; accessible tourism; inclusion; justice; tourism development; Croatia; text; info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion

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