Abstract: This paper contributes to the literature on art, new media and identity by investigating the role online communication plays for young visual artists’ identity management. Drawing from comprehensive sources on the Internet such as blogs, Web pages, networking sites and digital magazines, as well as interview data from art students at the Royal Institute of Art in Stockholm, this article describes how artists deal with convergent contexts online, while addressing an exclusive public of cultural producers and simultaneously reaching for a broad cultural significance.
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