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FAQs marketing [electronic resource] : answers and advice by the guru of marketing / Philip Kotler.

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  • Additional Information
    • Content Notes:
      pt. 1. Markets and marketing -- pt. 2. Marketing strategy -- pt. 3. Marketing tools (the 4Ps) -- pt. 4. Marketing planning -- pt. 5. Marketing organization -- pt. 6. Marketing control -- pt. 7. Marketing areas of application -- pt. 8. Marketing excellence.
    • Notes:
      "Business solutions"--cover.
      Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
    • Accession Number:
      799762824
    • Accession Number:
      plc.EBC967817