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Advertising Enlists A.I. On Old Trick.

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    • Abstract:
      The article provides a glimpse into how artificial intelligence (AI) might shape advertising in the future through product placements as marketers look to reach younger viewers and viewership is shifting to social media platforms. It discusses the work of technology start-up Rembrand which uses generative AI to transform product placements and its experiment with animations. Also noted is the use of Rembrand's marketplace by advertisers to connect with creators from advertising agencies.