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Getting the brass in.
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- Additional Information
- Abstract:
The article focuses on the study by Booz, Allen & Hamilton Inc. regarding the role of top management in solving the problems of advertising and agency relationships. It says that well-managed companies can address fragmentation problems through creativity or good advertising concept. It states that better trained product managers are considered to have a worthy advertising. It adds that giving incentives for the work of advertising agencies can keep the ideas flowing.
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