Les allusions au conflit armé dans les discours de campagne sur Twitter traitant du plébiscite pour la paix en Colombie. (French)

The allusions to armed conflict in peace plebiscite campaign discourses on Twitter in Colombia. (English)

this paper examines how the memory of the war influenced the campaigning for the October 2016 peace plebiscite in Colombia. By analyzing 1307 tweets, the study identifies key strategies carried out by supporters and opponents of the peace agreement. This comparative approach shows that the "No" campaign mobilized the public around the delegitimization of the FARC guerilla, while the "Yes" campaign used Twitter essentially to announce campaign events. Allusions to the armed conflict were more frequent in the tweets against the peace agreement. They contributed to (re) writing the collective memory of the conflict by referring mainly to the facts for which the adversaries were responsible. The campaign for the plebiscite was a continuation of the war discourses specific to the period of armed confrontation. The conclusion highlights the implications for the peacebuilding project. [ABSTRACT FROM AUTHOR]

cet article analyse les discours de campagne sur Twitter traitant du plébiscite pour la paix d'octobre 2016 en Colombie. L'analyse de contenu de 1307 tweets identifie les principales stratégies en faveur et contre l'accord de paix, ainsi que la manière dont la mémoire de la guerre influence ces discours. L'approche comparative montre que la campagne pour le «Non» mobilise la population autour de la délégitimation des FARC, alors que la campagne pour le «Oui» utilise Twitter essentiellement pour annoncer des événements de campagne. Les allusions au conflit armé, plus fréquentes dans les tweets contre l'accord de paix, contribuent à (re)construire la mémoire collective du conflit en évoquant principalement les faits de guerre dont sont responsables les adversaires. Ainsi, la campagne pour le plébiscite s'inscrit dans la continuité des discours de guerre propres à la période de confrontation armée qui ne favorisent pas le projet de construction de la paix. [ABSTRACT FROM AUTHOR]

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