Abstract: Приводится обоснование основных направлений системы маркетинга для повышения эффективности организации с целью получения конкурентного преимущества на рынке.The effective marketing system of an enterprise is of great importance because it is necessary to co-ordinate the production potential of the enterprise and the demands of the market. The constant improvement of the production, product quality improvement, the adoption of new production technologies, and individual approach to a partner may contribute to stable development of a company not only in the regional and also in the world market.
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