Marketing.

For most people, the first thing that comes to mind when the subject of marketing comes up is advertising, in forms such as television commercials, newspaper inserts, or billboards at the side of the road. Modern society has become so permeated by these advertisements that it is not difficult to conjure up numerous examples of them. However, there is more to the field of marketing than simply finding new ways to draw consumer attention to particular products. At its heart, marketing is simply a way of managing relationships between providers of products and services and those who purchase and/or consume those products.