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Advertising

• Authors : Armstrong Gary

• Source: Green Consumerism: An A-to-Z Guide.

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Encouraging Black and Latinx Radio Audiences to Register to Vote: A Field Experiment

• Authors : Cohen, Hayley; Gomez, José; Green, Donald P. ...

• Source: American Politics Research ; volume 51, issue 5, page 559-569 ; ISSN 1532-673X 1552-3373

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The Role of Emotions and Perceived Ad Effectiveness: Evidence From the Truth FinishIt Campaign

• Authors : Rath, Jessica M.; Green, Molly P.; Vallone, Donna M.

• Source: American Journal of Health Promotion ; volume 33, issue 8, page 1152-1158 ; ISSN 0890-1171 2168-6602

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Environmental Action at the Checkout Line: A Functional Approach to Green Consumer Behavior

• Authors : Gotlieb, Melissa R.

• Source: Social Marketing Quarterly ; volume 25, issue 2, page 160-175 ; ISSN 1524-5004 1539-4093

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Ralph Nader's Campaign Strategy in the 2000 U.S. Presidential Election

• Authors : Burden, Barry C.

• Source: American Politics Research ; volume 33, issue 5, page 672-699 ; ISSN 1532-673X 1552-3373

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Faculty in Professional Programs: The Mix of Experience and Degrees

• Authors : C. A. Tuggle; Don Sneed

Subjects: 0508 media and communications; 9. Industry and infrastructure; 4. Education

• Source: Journalism & Mass Communication Educator. 53:14-22

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Consumers perception on green marketing towards eco-friendly fast moving consumer goods

• Authors : K.Pradeep Reddy; Venkateswarlu Chandu; Sambhana Srilakshmi

Subjects: Economics; FOS: Political science; Social Sciences

• Source: International Journal of Engineering Business Management, Vol 15 (2023)

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Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

• Authors : Shahid Bashir; Muddasar Ghani Khwaja; Yasir Rashid

Subjects: Corporate branding; Social Sciences; Business, Management and Accounting

• Source: SAGE Open, Vol 10 (2020)

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