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Book

Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model

Subjects: Personal Norms; Brand identification; Brand trust

  • Source: Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. ;

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Conference

Enhancing Brand Attachment Through Social Responsibility Associations: A Two-Path Moderated Model

Subjects: Personal Norms; Brand Identification; Brand TrustPorto; PortugalPorto, Portugal

  • Source: 21st Academy of Marketing Science World Marketing Congress (AMS WMC)https://hal.science/hal-0437388621st Academy of Marketing Science World Marketing Congress (AMS WMC), Academy of

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  • 1-10 of  53 results for ""Social Responsibility""