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Collection : Archive Ouverte Hal (Hyper Article En Ligne, Ccsd - Centre Pour La Communication Scientifique Directe) Subject : comunicacion Subject : social media Filter by : Subject
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Academic Journal

Social Media Advertising Effectiveness: The Role of Perceived originality, Liking, Credibility, Irritation, Intrusiveness, and Ad destination ; Efficacité de la publicité sur les réseaux sociaux : le rôle de l'originalité perçue, de l'appréciation, de la crédibilité, de l'irritation, de l'intrusion et de la destination de l'annonce

Subjects: Social Media; Ad Destination; Advertising Effectiveness

  • Source: ISSN: 1548-3908.

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Academic Journal

Social Media Advertising Effectiveness: The Role of Perceived originality, Liking, Credibility, Irritation, Intrusiveness, and Ad destination ; Efficacité de la publicité sur les réseaux sociaux : le rôle de l'originalité perçue, de l'appréciation, de la crédibilité, de l'irritation, de l'intrusion et de la destination de l'annonce

Subjects: Ad Destination Advertising Effectiveness Attitude Credibility Intrusiveness Irritation Liking Online Advertising Originality Social Media; Ad Destination; Advertising Effectiveness

  • Source: ISSN: 1548-3908.

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Book

Verantwortungsvolle SWOT-Matrix ; Sustainable SWOT Matrix ; Matriz DAFO sostenible ; Matrice SWOT responsable

Subjects: Swot; Marketing; Management

  • Source: Marketing pour une société responsable, se former au marketing et transformer le marketing ; https://hal.archives-ouvertes.fr/hal-03704071 ; AFM. Marketing pour une société responsable, se former

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Book

Die Matrix von 8 CSR-Landschaften für effektive Unternehmenskommunikation: Marketing-Minikoffer, FIAT, Welcomeback Future ; The matrix of 8 CSR landscapes for effective corporate communication: marketing mini-case, FIAT, Welcomeback Future ; La matriz de 8 paisajes de RSC para una comunicación corporativa eficaz: minicaso de marketing, FIAT, Welcomeback Future ; La matrice des 8 paysages RSE pour une communication d'entreprise efficace : mini-cas marketing, FIAT, Welcomeback Future ; La matrice degli 8 scenari CSR per una comunicazione aziendale efficace: mini-case marketing, FIAT, Welcomeback Future

Subjects: Matrix; Marketing; Management

  • Source: Marketing pour une société responsable, se former au marketing et transformer le marketing ; https://hal.archives-ouvertes.fr/hal-03704905 ; Association française de marketing. Marketing pour une

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Academic Journal

Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work

Subjects: conversation; digital; face-work

  • Source: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩

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Academic Journal

Brand conversation: Linguistic practices on social media in the light of face-work theory

Subjects: conversation; digital; face-work

  • Source: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE

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Academic Journal

Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki

Subjects: customer segmentation; customer profiling; digital marketing

  • Source: ISSN: 2529-1947 ; Journal of Tourism, Heritage & Services Marketing ; https://hal.science/hal-02458464 ; Journal of Tourism, Heritage & Services Marketing, 2019, 5 (1), pp.15 - 23.

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Academic Journal

The importance of being Earnest in social media: juxtaposing Oscar Wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective

Subjects: Stealth Marketing; Lying and Deception; Disclosure

  • Source: ISSN: 1961-7798 ; Journal of Marketing Trends ; https://hal.archives-ouvertes.fr/hal-01828584 ; Journal of Marketing Trends, International Marketing Trends Conference, 2018, 5 (1), pp.91-108 ;

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Conference

A Systematic Review of Extant Literature in Social Media in the Marketing Perspective

Subjects: Social media; Marketing; Systematic reviewSwansea; United Kingdom

  • Source: Lecture Notes in Computer Science ; 15th Conference on e-Business, e-Services and e-Society (I3E) ; https://hal.inria.fr/hal-01702215 ; 15th Conference on e-Business, e-Services and e-Society (I3E),

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Academic Journal

GOVERNMENTAL PUBLIC INTEREST ADVERTISING IN THE HEALTH FIELD ; PUBLICIDAD GUBERNAMENTAL DE UTILIDAD PÚBLICA EN SALUD ; PUBLICIDADE GOVERNAMENTAL DE UTILIDADE PÚBLICA EM SAÚDE ; GOVERNMENTAL PUBLIC INTEREST ADVERTISING IN THE HEALTH FIELD: considerations about the organizational dimension of the production practices circuit in the Ministry of Health ; PUBLICIDAD GUBERNAMENTAL DE UTILIDAD PÚBLICA EN SALUD: reflexiones acerca de la dimensión organizacional del circuito de las prácticas de producción en el Ministério de la Salud ; PUBLICIDADE GOVERNAMENTAL DE UTILIDADE PÚBLICA EM SAÚDE: considerações sobre a dimensão organizacional no circuito das práticas de produção no Ministério da Saúde

Subjects: Advertising; propaganda; health

  • Source: ISSN: 2447-4266 ; Revista Observatório.

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  • 1-10 of  13 results for ""advertising""