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Academic Journal

Key Factors Predicting Viewers’ Purchase Intentions of Beauty Vlogs in Chengdu, China

Subjects: Purchase Intention; Brand Awareness; Beauty Vlogger

  • Source: AU-GSB e-JOURNAL; Vol. 18 No. 2 (2025): AU-GSB e-Journal (April to June); 75-88 ; 1906-3296

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  • 1-1 of  1 results for ""beauty vlogger""