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Collection : Assumption Journals

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Academic Journal

Thai University Student Travel Behavior: An Extension of Theory of Planned Behavior

Authors : Anantamongkolkul, Chidchanok; Kongma, Thaweepong

Subjects: university student tourists; theory of planned behavior; travel motivation

Source: ABAC Journal; Vol. 40 No. 1 (2020): (January-March); 126-141 ; 2730-3543 ; 0858-0855

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Academic Journal

Sustaining Green–Heritage Destinations: Normative and Heritage-Value Mechanisms Driving Sustainable Tourism in Bang Kachao

Authors : Manosuthi, Noppadol

Subjects: Sustainable tourism; subjective norms; green heritage capital

Source: ABAC Journal; Vol. 45 No. 4 (2025): October-December ; 525-544 ; 2730-3543 ; 0858-0855

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Academic Journal

Elements Affecting Thai Tourists’ Intentions to Make the Decision to Choose Cruise Tourism

Authors : Rungroueng , Tanapon; Phomsopha , Kannika; Kaenkaew , Chanyaporn

Subjects: Cruise tourism; Thai-inexperienced tourists; Theory of Planned Behavior (TPB)

Source: ABAC Journal; Vol. 45 No. 2 (2025): April-June; 80-97 ; 2730-3543 ; 0858-0855

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Academic Journal

Influencing Factors of Urban Residents’ Green Consumption Behaviour in Henan Province, China

Authors : Guo, Jing

Subjects: Structural Equation Model; Green Consumption; Theory of Consumption Value

Source: Scholar: Human Sciences; Vol. 16 No. 1 (2024): Scholar: Human Sciences; 161-170 ; 2586-9388 ; 1906-6406

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Academic Journal

Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China

Authors : Zhu, Bing; Thøgersen, John

Subjects: Energy label; Electric home appliances; Theory of planned behavior

Source: ABAC Journal; Vol. 43 No. 1 (2023): January-March ; 1-17 ; 2730-3543 ; 0858-0855

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Academic Journal

FACTORS INFLUENCING CUSTOMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS CONSUMING DIETARY SUPPLEMENTS

Authors : Kitcharoen, Krisana; Vongurai, Rawin

Subjects: Theory of planned behavior (TPB); normative influence (Subjective norm); Informational influence (Subjective norm)

Source: AU-GSB e-JOURNAL; Vol. 13 No. 2 (2020): AU-GSB e-Journal (December 2020); 94-109 ; 1906-3296

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Academic Journal

A Causal Effect of Customer Relationship Management, Attitude, Subjective Norm, Perceived Behavioral Control of Customer Affecting Purchase Intention to Using Anti-Aging Business in Thailand

Authors : Intayos, Hutsayaporn; Netpradit, Napawan; Samutachak, Bhubate

Subjects: Anti-aging business; customer intention; customer relationship management

Source: ABAC Journal; Vol. 41 No. 1 (2021): (January-March); 121-145 ; 2730-3543 ; 0858-0855

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Academic Journal

The Moderation Effect On The Relationship Between The Tpb- Based Predictor Variables And Intention For Healthy Eating Among Thai University Students In Bangkok

Authors : Poolthawee, Ruentip; Mohanan, Santhosh Ayathupady

Subjects: Theory of planned behavior (TPB); healthy eating; moderation effect

Source: Scholar: Human Sciences; Vol. 11 No. 2 (2019): Scholar : Human Sciences; 272 ; 2586-9388 ; 1906-6406

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Academic Journal

The Impact of Douyin Live Shopping Quality of Yu Hua Chinese Tea as a Green Product in Continued Green Purchase Intention: Exploring the Role of Green Consumption Awareness and Trust in Nanjing, China

Authors : Li, Xiang; Nuangjamnong, Chompu

Subjects: Live-streaming Shopping; Green Products; Green Consumption Awareness

Source: Journal of Interdisciplinary Research (ISSN: 2408-1906); Vol. 10 No. 3 (2025): Journal of Interdisciplinary Research (JIR); 97-113 ; 2408-1906

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Academic Journal

Factors Influencing Undergraduate Students' Attitude and Behavioral Intention to Use Library Social Media in Sichuan, China

Authors : Xia, Long

Subjects: Influencing Factors; Attitude; Behavioral Intention

Source: Scholar: Human Sciences; Vol. 17 No. 3 (2025): Scholar: Human Sciences (July - September); 233-244 ; 2586-9388 ; 1906-6406

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