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  • 1-8 of  8 results for ""data analysis method""

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Collection : Binus Journal (Bina Nusantara University)
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Academic Journal

The Influence of Social Media Marketing, Brand Image, and Influencer Marketing on Purchase Intention at XYZ Restaurant

Subjects: Social Media Marketing; Influencer Marketing; Brand Image

  • Source: Business Economic, Communication, and Social Sciences Journal (BECOSS); Vol. 6 No. 3 (2024): BECOSS; 167-175 ; 2686-2557

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Academic Journal

The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use

Subjects: Consistent Planned Impulse Buying (CPIB); Inconsistent Planned Impulse Buying (IPIB); external stimulus

  • Source: Binus Business Review; Vol. 15 No. 3 (2024): Binus Business Review ; 287-302 ; 2476-9053 ; 2087-1228

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Academic Journal

Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude

Subjects: social media influencers; purchase intention; online engagement

  • Source: Binus Business Review; Vol. 15 No. 1 (2024): Binus Business Review; 41-55 ; 2476-9053 ; 2087-1228

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Academic Journal

PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA

Subjects: Product placement; Execution factor; Consumer’s attitude

  • Source: International Journal of Organizational Business Excellence; Vol. 1 No. 1 (2018): June 2018; 25–40 ; 2621-654X ; 2622-8793

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Keputusan Pembelian Konsumen Gerai Makanan Cepat Saji Ditinjau dari Kualitas Produk, Persepsi Harga dan Iklan

Subjects: Purchhasing decisions; product quality; price perception

  • Source: Business Economic, Communication, and Social Sciences Journal (BECOSS); Vol. 2 No. 3 (2020): BECOSS; 285-291 ; 2686-2557

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Academic Journal

Relationship of Destination Image, Sports Involvement, Event Quality, and Travel Motives as an Antecedent Factors on Revisit Intention in Recurring Running Sports-Event

Subjects: destination image; sport involvement; sport-event quality

  • Source: Journal The Winners; Vol. 22 No. 2 (2021): The Winners ; 137-146 ; 2541-2388 ; 1412-1212

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Academic Journal

Effect of Debt Default, Disclosure, and Financial Distress on the Receiving of Going Concern Audit Opinions

Subjects: debt default; disclosure; financial distress

  • Source: Journal The Winners; Vol. 22 No. 2 (2021): The Winners ; 155-161 ; 2541-2388 ; 1412-1212

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Academic Journal

The Effect of Need for Achievement, Locus of Control, and Attitudes towards Student Entrepreneurial Intentions in SMKN 1 Batanghari

Subjects: need for achievement; locus of control; locus of attitudes

  • Source: Journal The Winners; Vol. 22 No. 1 (2021): The Winners ; 39-45 ; 2541-2388 ; 1412-1212

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  • 1-8 of  8 results for ""data analysis method""