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Academic Journal

Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism

Subjects: Social media marketing; Destination attractiveness; Attitude to the positive impacts of tourism

  • Source: Future Business Journal, Vol 9, Iss 1, Pp 1-13 (2023)

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Academic Journal

Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA

Subjects: Social Media Marketing; Brand Awareness; Purchase Intention

  • Source: IJEBD (International Journal of Entrepreneurship and Business Development), Vol 6, Iss 5 (2023)

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Academic Journal

Impact of Social Media Marketing on Consumer Purchasing Intention: Mediating Role of Consumer Engagement. Insights from the University Students

Subjects: Social Media Marketing; Consumer Engagement; Consumer Purchasing Intention

  • Source: Journal of Business and Social Review in Emerging Economies, Vol 9, Iss 3 (2023)

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Academic Journal

The Influence of Social Media Marketing Sociolla on Brand Loyalty Through Brand Trust and Brand Equity

Subjects: Social Media Marketing; Brand trust; Brand Equitas

  • Source: Asian Journal of Management, Entrepreneurship and Social Science, Vol 3, Iss 04 (2023)

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Academic Journal

The Effect of Instagram Social Media Marketing on Purchase Decisions at Kopi Kenangan

Subjects: brand awareness; brand equity; purchase decisions

  • Source: Asian Journal of Management, Entrepreneurship and Social Science, Vol 3, Iss 04 (2023)

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Academic Journal

Konten Social Media Marketing dan Tourist Attractions melalui Minat Berkunjung akan Meningkatkan Keputusan Kunjungan Wisatawan pada UMKM di Kawasan Wisata Jawa Barat

Subjects: destination intention; purchase destination; social media marketing

  • Source: Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 12, Iss 2, Pp 582-601 (2023)

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Academic Journal

From Fake Reviews to Fake News: A Novel Pandemic Model of Misinformation in Digital Networks

Subjects: digital networks; social media; social media marketing

  • Source: Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 54, Pp 1069-1085 (2023)

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Academic Journal

Fashion-preneur and Social Media: A strategy to Enhance Teens’ Awareness, Trust and Loyalty towards Indonesian Local Fashion Brands

Subjects: social media marketing; perceived value; brand awareness

  • Source: APMBA (Asia Pacific Management and Business Application), Vol 11, Iss 3, Pp 337-346 (2023)

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Academic Journal

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Subjects: Marketing; E-Marketing; Salt Marketing

  • Source: International Review of Management and Marketing, Vol 13, Iss 3 (2023)

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Academic Journal

The Influence of Social Media Marketing, e-WOM, Brand Awareness, and Brand Image on Brand Loyalty of Herbs Product

Subjects: Brand Awareness; Brand Image; Brand Loyalty

  • Source: Almana: Jurnal Manajemen dan Bisnis, Vol 7, Iss 1 (2023)

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  • 1-10 of  98 results for ""Social media -- Marketing""