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Collection : E-Journal Universitas Sam Ratulangi

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Academic Journal

A COMPARISON ANALYSIS OF PURCHASE DECISION OF WOMEN COSMETIC PRODUCTS IN MANADO (CASE STUDY KOREAN COSMETIC AND INDONESIAN COSMETIC BRAND)

Authors : BURHANUDDIN, HELMY CABRINA

Subjects: price; social influence; celebrity endorsement

Source: Jurnal Berkala Ilmiah Efisiensi; Vol. 16 No. 4 (2016): Jilid 7 ; 0853-6708

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Academic Journal

THE INFLUENCE OF SOCIAL FACTORS ON CUSTOMER PURCHASE INTENTION IN USING WEDDING ORGANIZER IN MANADO

Authors : Tuwo, Hillary Julia; Pandowo, Merinda

Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 3 No. 3 (2015): Jurnal EMBA, HAL 001 - 118 ; 2622-6219 ; 10.35794/emba.v3i3

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Academic Journal

SOCIAL INFLUENCE TO CONSUMER BUYING DECISION A QUALITATIVE METHOD ON SAMSUNG GALAXY SERIES CUSTOMERS IN MANADO

Authors : Rompas, Elwin P; Tumewu, Ferdinand J

Source: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol. 2 No. 3 (2014): Jurnal EMBA, HAL 727 - 852 ; 2622-6219 ; 10.35794/emba.v2i3

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