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Collection : E-Journal Universitas Tarumanagara
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Academic Journal

THE INFLUENCE OF BTS BRAND AMBASSADORS ON TOKOPEDIA CONSUMERS' BUYING INTEREST

Subjects: brand ambassador; buying interest; consumers

  • Source: International Journal of Application on Social Science and Humanities; Vol. 1 No. 1 (2023): February 2023; 245-250 ; 2987-8241

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Academic Journal

FACTORS INFLUENCING DKI JAKARTA CONSUMERS’ PURCHASE DECISIONS AT MCDONALD’S

Subjects: Brand Awareness; Brand Image; Emotional Branding

  • Source: International Journal of Application on Economics and Business; Vol. 2 No. 1 (2024): February 2024; 2852-2862 ; 2987-1972

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Academic Journal

FACTORS THAT INFLUENCE CONSUMERS' INTENTION TO PURCHASE ENVIRONMENTALLY FRIENDLY PRODUCTS

Subjects: Subjective Norms; Attitude; Perceived Behavior Control

  • Source: International Journal of Application on Economics and Business; Vol. 2 No. 3 (2024): Agustus 2024; 206-216 ; 2987-1972

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Academic Journal

What Drives Purchase Intention: Evidences Online Consumers in Jabodetabek on The Blibli.Com

Subjects: e-wom; citra merek; kualitas layanan elektronik

  • Source: Jurnal Manajerial Dan Kewirausahaan; Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan; 56-64 ; 2657-0025

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Academic Journal

INVESTIGATING THE IMPACT OF FRIENDS, CELEBRITIES, OPINION LEADERS, SOCIAL VALUE AND PERSONAL VALUE ON PURCHASE INTENTION OF LUXURY FASHION CONSUMERS IN JAKARTA

Subjects: Purchase Intention; Social Media Influencer; Social Value

  • Source: International Journal of Application on Economics and Business; Vol. 1 No. 3 (2023): Agustus 2023; 1769-1781 ; 2987-1972

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Academic Journal

THE EFFECT OF QRIS EFFECTIVENESS ON GENERATION Z CONSUMERS BUYING INTEREST

Subjects: Buying interest; effectiveness; QRIS of Bank Indonesia

  • Source: International Journal of Application on Social Science and Humanities; Vol. 1 No. 4 (2023): November 2023; 220-226 ; 2987-8241

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Academic Journal

Extending The Theory of Reasoned Action (TRA) Model to Predict Consumers’ Intention to Purchase Green Cosmetics

Subjects: Attitude; Subjective Norm; Perceived Price

  • Source: Jurnal Manajemen Bisnis dan Kewirausahaan; Vol. 6 No. 5 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan; 565-570 ; Jurnal Manajemen Bisnis dan Kewirausahaan; Vol 6 No 5 (2022): Jurnal Manajemen

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Academic Journal

The Impact of Store Image and Store Satisfaction in Determining Consumers’ Loyalty toward Convenience Stores in Indonesia

Subjects: Store Image; Store Satisfaction; Store Loyalty

  • Source: Jurnal Manajemen Bisnis dan Kewirausahaan; Vol. 6 No. 4 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan; 445-450 ; 2598-0289

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Academic Journal

INTEGRATING TRA AND TAM THEORY TO EXPLAIN CONSUMERS’ WILLINGNESS TO USE CREDIT CARD IN INDONESIA

Subjects: Perceived Ease of Use; Attitude; Perceived Usefulness

  • Source: Jurnal Muara Ilmu Ekonomi dan Bisnis; Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis; 445-460 ; 2579-6232 ; 2579-6224

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Academic Journal

Strategi Pemasaran dalam Menarik Konsumen Wedding Organizer

Subjects: consumers; marketing communication mix; marketing communication strategy

  • Source: Kiwari; Vol. 3 No. 4 (2024): Kiwari; 631-636 ; 2827-8763

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  • 1-10 of  294 results for ""CONSUMERS""