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Collection : European Online Journal Of Natural And Social Sciences (Es)

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Impact of service quality and perceived value on post-purchase intention with mediation of customer satisfaction (Case Study: Pharmacies in Tehran, Iran)

Authors : Sardar Donighi, Soheila; Yousefi, Mitra

Subjects: service quality; perceived value; post-purchase intention

Source: European Online Journal of Natural and Social Sciences: Proceedings; Vol 4, No 1(s) (2015): Special Issue on New Dimensions in Economics, Accounting and Management; pp. 1472-1480

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The effective major factors on customer perceived value in service context: The application of ANFIS method

Authors : Norouzi, Abdollah; Jafarizadeh, Ali Akbar; Karbalaei, Maryam

Subjects: Commercial management; customer perceived value; brand image

Source: European Online Journal of Natural and Social Sciences; Vol 2, No 3 (2013); pp. 408-416

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Analysis of effective factors on the behavioral tendencies of customers of fast food restaurants

Authors : Khazaei Koohpar, Javad

Subjects: food quality; service quality; mental picture

Source: European Online Journal of Natural and Social Sciences; Vol 2, No 3(s) (2013): Special Issue on Accounting and Management; pp. 2366-2373

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Analysis of effective factors on the behavioral tendencies of customers of fast food restaurants

Authors : Khazaei Koohpar, Javad

Subjects: food quality; service quality; mental picture

Source: European Online Journal of Natural and Social Sciences: Proceedings; Vol 2, No 3(s) (2013): Special Issue on Accounting and Management; pp. 2366-2373

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Designing and explaining brand equity model in higher education

Authors : Moghaddam, Akram Hadizadeh; Asadollah, Hoshang; Garache, Manizhe

Subjects: food quality; service quality; mental image

Source: European Online Journal of Natural and Social Sciences: Proceedings; Vol 2, No 3(s) (2013): Special Issue on Accounting and Management; pp. 2576-2585

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The Role of Advertising and Sales Promotions in Brand Equity Creation (Case Study: Iranian Customers of Household Appliances)

Authors : Shirmardi, Esmaeil; Andervazh, Leila; Shanaki, Masoumeh

Subjects: Attitude toward the advertisements; Brand equity; Monetary promotions

Source: European Online Journal of Natural and Social Sciences: Proceedings; Vol 4, No 1(s) (2015): Special Issue on New Dimensions in Economics, Accounting and Management; pp. 1761-1775

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