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Academic Journal

An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory

Authors : Meiling Jin; Yufu Ning; Fengming Liu

Subjects: uncertainty theory; KOL; social media

Source: Symmetry; Volume 15; Issue 8; Pages: 1594

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Academic Journal

Characteristics Associated with Young Adults’ Intentions to Engage with Anti-Vaping Instagram Posts

Authors : Jessica Liu; Donghee N. Lee; Elise M. Stevens

Subjects: e-cigarettes; advertising; social mediaagris

Source: International Journal of Environmental Research and Public Health; Volume 20; Issue 11; Pages: 6054

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Academic Journal

Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry

Authors : Damianos P. Sakas; Dimitrios P. Reklitis; Marina C. Terzi

Subjects: tourism; hospitality; big data

Source: Journal of Theoretical and Applied Electronic Commerce Research; Volume 17; Issue 4; Pages: 1383-1408

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Academic Journal

Ordinary People and Social Media as Sources in Norwegian Newspapers

Authors : Thomas Wold

Subjects: social media; virality; journalism

Source: Journalism and Media; Volume 3; Issue 4; Pages: 750-770

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Academic Journal

Examining the Most Relevant Journalism Innovations: A Comparative Analysis of Five European Countries from 2010 to 2020

Authors : Klaus Meier; Jonas Schützeneder; José Alberto García Avilés

Subjects: innovation; journalism; change

Source: Journalism and Media; Volume 3; Issue 4; Pages: 698-714

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Academic Journal

Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector

Authors : Marzia Ingrassia; Claudio Bellia; Chiara Giurdanella

Subjects: social media; digital marketing; social commerce

Source: Journal of Open Innovation: Technology, Market, and Complexity; Volume 8; Issue 1; Pages: 50

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Academic Journal

Mediterranean Diet Social Network Impact along 11 Years in the Major US Media Outlets: Thematic and Quantitative Analysis Using Twitter

Authors : Miguel Angel Alvarez-Mon; Cesar I. Fernandez-Lazaro; Maria Llavero-Valero

Subjects: Twitter; social media; Mediterranean dietagris

Source: International Journal of Environmental Research and Public Health; Volume 19; Issue 2; Pages: 784

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Academic Journal

Empathy Cultivation through (Pro)Social Media: A Counter to Compassion Fatigue

Authors : Jessica Roberts

Subjects: compassion fatigue; empathy; social media

Source: Journalism and Media; Volume 2; Issue 4; Pages: 819-829

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Academic Journal

Audiovisual Pills as a Tool for Training and Professional Preparation

Authors : Graciela Padilla-Castillo; Eglée Ortega-Fernández; Jonattan Rodríguez-Hernández

Subjects: social media; audiovisual pills; university education

Source: Proceedings; Volume 81; Issue 1; Pages: 7

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Academic Journal

Effects of Advertising: A Qualitative Analysis of Young Adults’ Engagement with Social Media About Food

Authors : Annika Molenaar; Wei Yee Saw; Linda Brennan

Subjects: food; advertising; marketingagris

Source: Nutrients; Volume 13; Issue 6; Pages: 1934

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