Search Results

Heels Dance on Social Media: Stripping the Female Body of the Social Norms

• Authors : Halim, Fitriani Marchellita; Mochtar, Jenny

• Source: Kata Kita: Journal of Language, Literature, and Teaching; Vol. 13 No. 1 (2025); 165-174 ; 2598-7801

Record details

Social Media Marketing Through Instagram and Repurchase Intention of Uniqlo’s Product in Indonesia for Gen-Z: Mediating Role of Customer Engagement

• Authors : Angelinatios, Aileen; Alycia, Beatrice

Subjects: Certainty Factor; neurological disease; expert system

• Source: iBuss Management; Vol. 12 No. 1 (2024): iBuss Management

Record details

Pengaruh social media advertising terhadap customer attitude Percetakan Spectrum Surabaya melalui customer belief sebagai variabel mediasi

• Authors : ronaldo, michael

Subjects: Accounting Information System; Control; Cash

• Source: Jurnal Strategi Pemasaran; Vol. 10 No. 1 (2023): Jurnal Strategi Pemasaran; 10

Record details

PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP BRAND LOYALTY DENGAN BRAND EXPERIENCE SEBAGAI MEDIASI TERHADAP BRAND REVOLT INDUSTRY

• Authors : Rossi, Samuel Battista

Subjects: Product Packaging; Perceived Product Quality; Post Purchase Intention

• Source: Jurnal Strategi Pemasaran; Vol. 10 No. 1 (2023): Jurnal Strategi Pemasaran; 9

Record details

Efektivitas Penggunaan Celebrity Endorser Indro Warkop Dalam Social Media Campaign Kreatif BCA “Don’t Know?? Kasih No!!” Di Youtube Solusi BCA Pada Masyarakat Jawa Timur

• Authors : Suryaputra, Yehuda; Wijayanti, Chory Angela; Yogatama, Astri

Subjects: Transparansi; akuntabilitas; responsibilitas

• Source: Jurnal e-Komunikasi; Vol. 12 No. 1 (2024): VOL 12, NO 1 SEPTEMBER 2024

Record details

The Impact of Social Media Marketing Towards Purchase Intention Sequentially Mediated by Brand Equity and E-WOM: A Case of Erigo

• Authors : Wiratama, Allen Widhi; Nicola, Nicola

Subjects: Otomotif; Cruise control; Engine Control Module

• Source: iBuss Management; Vol. 11 No. 2 (2023): iBuss Management

Record details

The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Customer Relationships in the Case of Tokopedia Indonesia

• Authors : Wijaya, Jason; Wiratama, Alvianto

Subjects: Kompetensi; Employee Engagement; Kinerja Karyawan

• Source: iBuss Management; Vol. 11 No. 1 (2023): iBuss Management

Record details

CYBERDESPAIR: A Screenplay Raising Awareness of Social Media Addiction

• Authors : Tanusudiro, Shannen

• Source: Kata Kita: Journal of Language, Literature, and Teaching; Vol. 11 No. 1 (2023); 23-31 ; 2598-7801

Record details

PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN CUSTOMER PERCEPTION SEBAGAI VARIABEL INTERVENING PADA VOID COFFEE

• Authors : Kokasih, Michael Louis

Subjects: Matriks SWOT; Porter’s Five Force; Strategi bersaing

• Source: Jurnal Strategi Pemasaran; Vol. 9 No. 1 (2022): Jurnal Stretagi Pemasaran; 12

Record details

The Impact of Social Media Influencers’ Source Attractiveness, Source Trustworthiness, Source Expertise, and Parasocial Interaction Towards Consumer Purchase Intention in the Case of Cimory Indonesia

• Authors : Wadoe, Antonia Karen; Nikita, Kimberly

• Source: iBuss Management; Vol. 10 No. 1 (2022): iBuss Management

Record details