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Collection : Revistas Cientificas Ups (Universidad Politecnica Salesiana Del Ecuador) Format : Academic Journals Format : News Format : Reviews Subject : management

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Academic Journal

Analysis of relational marketing strategies in higher education institutions in Colombia and Spain ; Análisis de las estrategias de marketing relacional en instituciones de educación superior de Colombia y España

Authors : Gómez-Bayona, Ledy; Arrubla-Zapata, Juan Pablo; Aristizábal Valencia, Julián

Subjects: Marketing; marketing relacional; estrategia

Source: Retos; Vol. 10 Núm. 20 (2020): (octubre-marzo); 343-359 ; Retos; Vol. 10 No. 20 (2020): (October-March); 343-359 ; 1390-8618 ; 1390-6291 ; 10.17163/ret.n20

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Academic Journal

La formación y el ejercicio de la docencia universitaria en Ecuador. Desafíos ; The training and the exercise of university teaching in Ecuador. Challenges

Authors : Fabara Garzón, Eduardo Emilio

Subjects: Faculty academic teaching; universities; higher education

Source: Alteridad; Vol. 11 Núm. 2: (julio-diciembre 2016) Preocupaciones de la Educación Superior en el contexto Iberoamericano; 171-181 ; Alteridad; v. 11 n. 2: (Julho-dezembro de 2016) Preocupações com

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