Search Results

Financial Literacy and Social Media on Student Investment Decisions

• Authors : Alecia, Brigitta; MN, Nuryasman; Tarumanagara University

Subjects: Financial Literacy; Social Media; Investment Decisions

• Source: Business Management Journal; Vol 21, No 1 (2025): Business Management Journal; 99-109 ; 2598-6775 ; 1907-0896 ; 10.30813/bmj.v21i1

Record details

Optimizing Customer Engagement: Employing Triangulation Methodology to Improve Social Media Content Strategy for MSME

• Authors : Lady, Lady; Shevia, Shevia; Nurjanah, Listia

Subjects: Marketing strategy; digital marketing; social media marketing

• Source: Journal of Business & Applied Management; Vol 17, No 1 (2024): Journal of Business & Applied Management; 001 - 022 ; 2621-2757 ; 1979-9543

Record details

Commodification of Poverty in Social Media

• Authors : Azmi, Bela Fataya; Astari, Devi Wening

Subjects: Commodification; Poverty; Social Media

• Source: SEMIOTIKA: Jurnal Komunikasi; Vol 18, No 1 (2024): SEMIOTIKA: Jurnal Komunikasi; 1-13 ; 2579-8146 ; 1907-7413 ; 10.30813/s:jk.v18i1

Record details

The battle of hashtag on Twitter: Unraveling the pioneers of influence in social media marketing

• Authors : Bate, Andi Pajolloi; Prasetyo, Kurniawan; Universitas Mercu Buana

Subjects: KOL; Twitter; Social Network Analysis

• Source: Bricolage : Jurnal Magister Ilmu Komunikasi; Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023; 131-144 ; 2615-6423 ; 2502-0935 ; 10.30813/bricolage.v10i1

Record details

SELF-EFFICACY AS A MODERATOR IN THE INFLUENCE OF SOCIAL MEDIA INFLUENCER, INVESTMENT KNOWLEDGE, INVESTMENT RETURN, AND POCKET MONEY ON GEN Z'S INVESTMENT INTEREST: EVIDENCE FROM MALANG, INDONESIA

• Authors : Miladina, Alya Farhan; Permatasari, Ditya

Subjects: Influencer; Knowledge; Return

• Source: Jurnal Akuntansi Bisnis; Vol 18, No 2 (2025): Jurnal Akuntansi Bisnis; 231-255 ; 2598-6767 ; 1979-360X

Record details

Analisis Implementasi Social Media Marketing terhadap Minat Pembelian Produk Kecantikan pada Tiktok dengan Influencer Sebagai Variabel Mediasi

• Authors : Octavia, Monica; Tarigan, Arihta

• Source: Digismantech (Jurnal Program Studi Bisnis Digital); Vol 5, No 1 (2025): Jurnal Digismantech (Digital Business Management and Technology) ; 2798-0189 ; 2798-1819 ; 10.30813/digismantech.v5i1

Record details

Analysis of the Use of Social Media Advertising on Sabila Craft Sales Using the AISAS Method

• Authors : harahap, widiya lestari

Subjects: Advertising1; Social Media2; AISAS3

• Source: Titik Imaji; Vol 8, No 1 (2025): JURNAL TITIK IMAJI ; 2621-2749 ; 2620-4940

Record details

Hermeneutics of social media debates on identity politics from the perspective of communicative action

• Authors : Fensi, Fabianus; Universitas Bunda Mulia

Subjects: Communication Distortion; Hate Speech; Communicative Action

• Source: Bricolage : Jurnal Magister Ilmu Komunikasi; Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023; 75-86 ; 2615-6423 ; 2502-0935 ; 10.30813/bricolage.v11i1

Record details

Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers

• Authors : Susilo, Sophia Reni; Sander, Ongky Alex; Anggraini, Metta

Subjects: Purchase Intention; Social Media Marketing; Influencer

• Source: Journal of Business & Applied Management; Vol 16, No 2 (2023): Journal of Business and Applied Management; 91-100 ; 2621-2757 ; 1979-9543

Record details

The Effect of Social Media Advertising Features on Purchase Intention Mediated By Brand Engagement on Lenovo Laptops

• Authors : Wijaya, Jonathan Adriel; Susilawaty, Lilis

Subjects: Brand Engagement; Purchase Intention; Social Media Advertising Features

• Source: Business Management Journal; Vol 19, No 2 (2023): Business Management Journal; 143-161 ; 2598-6775 ; 1907-0896 ; 10.30813/bmj.v19i2

Record details